Wet Willie’s CEO talks neuroscience at BIS lunch

February 12, 2014

By Julia Ritchey, Savannah Morning News

Founder and CEO of Savannah-based frozen daiquiri chain Wet Willie’s, Bill Dickinson, spoke at the Business in Savannah Luncheon series Wednesday, explaining the uncanny intersection of neuroscience and business.

Dickinson, a psychologist by trade, said the brain’s frontal lobe acts as an executive, helping humans process, analyze, anticipate and choose the best outcomes. He said this also entails accepting responsibility for our actions and their consequences.

Addressing a crowd of business professionals, Dickinson concluded that executives and managers can help their employees by teaching them to take more responsibility for their choices, such as getting to work on time.

“You have to train their frontal lobes,” said Dickinson. “If you’re an executive, if you’re responsible for employees, you have to do it.”

These insights in human behavior, said Dickinson, helped him as he launched Wet Willie’s, which now has 14 locations in seven states.

The BIS Luncheon series was sponsored by HunterMaclean Attorneys, Hancock Askew & Co., Business in Savannah and hosted by the Savannah Morning News.